No & Low Buying Categories

This award recognises off-trade buyers who drive innovation and commercial success in no and low alcohol ranges. Entrants should demonstrate strategic sourcing, range curation, promotions, own-label strategy, staff training, customer engagement, and a commitment to sustainability and responsible retailing.

This award celebrates buyers who expertly curate no and low alcohol ranges, driving commercial performance, consumer engagement, and innovation. Entrants should demonstrate strategic sourcing, promotion, staff education, sustainability practices, and thoughtful range design across venues or retail environments.